Developed the communication and spatial narrative for FORMITALIA’s Fuorisalone showroom during Milano Design Week 2026, presenting three armchairs from the John Richmond collection. The project was conceived in dialogue with the existing space and the dynamics of the opening aperitivo, creating a minimal visual language that guided visitors through the collection while remaining in conversation with the pieces themselves. Tall, monolithic cubes framed each armchair, inviting a closer observation of their details while creating a subtle sense of separation from the surrounding flow of the event. Color-coded captions echoed the materials and tones of the collection, emerging within the low-lit atmosphere to create a cohesive and understated narrative.